One of the issues I’m struggling with at my shop at Etsy.com has surprised me, defining my niche. I thought I had it all figured out. I’m such a smarty pants – aren’t I? My idea was to create a shop where I would sell supplies for jewelry making, and perhaps eventually expand into selling how-to project pdf files and maybe even kits. Hey, I’m always “thinking big!”

But, the more I learn about Etsy, and there is loads and loads to learn, the more I’m thinking my niche is not as nichey as I thought it was. When I surf around and look at the other shops (especially those who have high sales numbers) and then come back and look at mine, I feel like mine doesn’t look as focused as it should be. It doesn’t make a clear “this is a jewelry supply shop” statement. I only have one finished piece of jewelry over there, but that isn’t the problem. I feel like I have sort of a patchwork quilt of items over there, but that is sort of the nature of jewelry making and the supplies you use for it, so as I said, I’m still struggling with this: Do I have a niche? Do I still need to work on defining it? Is it too broad to be a niche?