I saw this video mentioned in a recent Etsy newsletter, and I think it is an excellent tutorial on the importance of packaging when it comes to selling jewelry or really any hand-crafted merchandise. I have to confess that when I used to do shows, I fell into the “stick it in a zip lock bag” category that she mentions, but that was back in the day when you didn’t have the competition you have these days. Most arts and crafts shows are flooded with jewelry designers, so small details like how you present and package your jewelry can go a long way in helping you stand out from other jewelry makers.