One of the issues I have had with getting my Etsy shop in order is trying to create some kind of cohesiveness, and photographs have a lot to do with that. If you are listing 50 items in your shop and have photographs with 50 different backgrounds, that is not exactly cohesive. However, since I’m selling mainly jewelry supplies along with some finished jewelry pieces, I have a real mix of materials, from metal to glass to crystal. What looks good for the background of a sterling silver tree charm doesn’t necessarily look that great behind a bead mix of lampwork, crystal, and seed beads.
I’ve been trying a zillion different backgrounds and canvasing everyone from Twitter to Facebook to my blogging buds about their opinions. I’ve posted on the Etsy forums too. Of course, the more people you ask the more opinions you get, not all of which agree with each other!
Finally after probably over-thinking this way more than necessary, I came up with a compromise that I hope will help give me the put-together look I’m going for but accommodate all the different materials in the shop: black, gray, and white, all with slight textures to them. These neutral colors look good together and don’t fight with the colors of the materials either. So everyone can play nice!
Now I have the monumental task of retaking many of the photos I already have in my shop, which now has 45 items for sale, the most I have ever managed to get listed in there. But it feels good to have some kind of direction now, and I think, I hope, my photos are getting a little better as well.
June 6, 2010 at 8:03 am
I think you’re right. neutral colors will not compete with the pieces you’re trying to show off. I like the ruler idea that you’ve used as well. It’s very helpful for buyers to be clear on the item’s size.
I recently picked up a cool trick for getting a pure white seamless background for larger items. Have a friend hold a piece of large poster paper by the top with one end on a well-lit table and the top half curving up to form a “wall” behind. Place the object on top of the table paper and shoot. The results are very professional looking
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June 10, 2010 at 1:56 am
I have been working on the same issue on my Etsy site, Paper Demon Jewelry! My jewelry is from many different materials–mostly Japanese handmade paper, but also Japanese vintage kimono fabric, Japanese beads, recycled paper, acrylic, and other materials. I have been trying to find one background that works with everything. I finally this week settled on a beautiful sheet of white handmade Thai paper–it has fibers in it for texture and interest, and is knobbly, so holds the jewelry in place, and is matte so it doesn’t glare. And of course, using handmade paper helps to bring home the message of Paper Demon Jewelry!
June 10, 2010 at 12:27 pm
That sounds like a perfect background for your jewelry Karen. Such a small detail, backgrounds, but so important!