Kenneth Fron, known for his beautiful beaded necklace designs, sent me a jewelry piece to include in the gallery section of my new book. Of course, I can’t show you the necklace (you have to wait for the book to come out), but I can show you this beautiful box it came in. And, when you open it, he has the necklace secured in a wonderful necklace box as well.

Packaging for jewelry (and really any retail item) is so important, and I often think designers are so focused on the item they are making that they don’t consider the final step in the process when selling it. This is really critical when you consider that fact that most of what we sell these days is through the Internet. If you sell in a store, then there isn’t that “ah” factor you get when you receive an item in the mail and unwrap it. This is another chance to “sell yourself” to the customer, to show that your work is quality and that you are there to pamper him/her. Take some notes on on Kenneth has done it!